The Locals Food Initiative project was made possible by the Arkansas Community Foundation. This Food Initiative is a continuation of our organization's work strengthening the community's local food system by helping farmers connect to more customers, and more Arkansans connect to local food.
In order to achieve our goal we have focused on increasing demand for local food by increasing awareness of and access to local food in Conway. To increase awareness we launched a marketing campaign featuring the places where local food can be purchased and why it is important to support them. Check out some of the ads bellow.
We have also updated an online directory available for the public to easily find local food near you: The Fresh Directory
In order to increase access to local food we also helped farmers become authorized SNAP retailers to accept EBT and helped promote the Double Up Food Bucks program through the marketing campaign.
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